![60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription 60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription](https://www.parksassociates.com/bento/uploads/image/in-the-news/pressreleases/2021/Chart-PA_Appeal-Potential-New-Features_525x400.jpg)
60% of pay-TV subscribers are interested in streaming movies and TV shows from an online video service as part of their subscription
Most US Households Won't Have a Pay TV Subscription by 2024 - Insider Intelligence Trends, Forecasts & Statistics
US pay TV penetration will drop below 50% in 2023 - Insider Intelligence Trends, Forecasts & Statistics
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Strategy Analytics: Consumer Spending on Streaming Video To Exceed Pay TV For First Time In 2024 | Strategy Analytics
![800 million Asian Pacific Households will have a Pay TV Subscription by 2025 | Satellite Markets & Research 800 million Asian Pacific Households will have a Pay TV Subscription by 2025 | Satellite Markets & Research](http://satellitemarkets.com/images/images2022/Asia-Pay-TV.gif)